Research Groups

UNIDCOM/IADE is currently organised into four Research Groups (RG), with a coordinator for each group, depending hierarchically on the Chair and the Unit's Scientific Coordinator and appointed by a proposal of the Unit's Scientific Council:

  • Mapping Design
  • ID:Co.Lab
  • IDEAS(R)Evolution
  • Project[ON]


Mapping Design: History, products, culture, identity

Coordination: Professor Helena Souto

The group is defined as a research core focused on experimentation, application and action, offering reflective research capable of positioning our actions on a timeline, as well as understanding our contemporary role. The results of this research group will contribute to the knowledge and dissemination in a Portuguese Cultural Project consisting of systematic information on the main players, products and methods, as well as on the capabilities or difficulties of the cultural institutions and of the sector in understanding, supporting and materialising the design products. Therefore, a strong contribution for the visibility of the Portuguese Cultural Project and for the development of studies of concept and criticism, contributing to achieving the Research Unit's strategic objectives.


ID:Co.Lab - Collaborative Research in Design and Sustainable Innovation

Coordination: Professor Ana Margarida Ferreira

This applied research group uses creative methods and explores the processes of collaborative user-centred design to generate sustainable innovation, mainly for the production of the cultural and creative industries. The group's activities are directly related to IADE-U’s academic activities and objectives, as well as to its social responsibility. It aims at implementing the connection between research, creativity, innovation and other activities of production management for entrepreneurship and social change, contributing to the knowledge economy and sustainable growth, based on the original characteristics of Portuguese material, technology and cultural heritage.


IDEAS(R)EVOLUTION - Multidimensional Holistic System for the Innovation of Companies and the Development of Territories

Coordination: Professor António Cruz Rodrigues.

Ideas(R)evolution is a transversal and multidisciplinary research group, oriented towards applied knowledge areas such as design, marketing, business, communication, psychosociology, anthropology, engineering and statistics. It is an operational group, whose scientific objectives consist of the creation and application of methodologies in real-world contexts, and of results which allow for a constant evolution of models, techniques and tools. The participatory practices of Design are the key elements and the pillars for the development of the knowledge base, and are oriented towards intervention and change in organisations and in society. The group's methodologies privilege applied research methods that have as their main objective the creation and transfer of knowledge to the market, within the scope of Design, Brands, Products, Services and Entrepreneurship. The Ideas(R)evolution research group has a large number of national and international members/researchers, who are experts in a wide range of knowledge areas, participating in and coordinating projects which involve countries such as Portugal, Brazil, Germany, Belgium, Italy, Spain, Austria, Holland, Turkey... giving the group an international scale.


UX.Project[On] - Research in User Experience Design

Coordination: Professor Emília Duarte.

This group is focused on studying user experience (UX) and interactive design themes, in accordance with the user-centred design approach, with the purpose of understanding, optimising and building the bridge of interaction between humans and digital technology, and for innovation in the development of new interactive solutions and project methods. This team is an interdisciplinary consortium that involves various areas: design, human factors and ergonomics, psychology, anthropology, philosophy, pedagogy, engineering, mathematics and architecture. Additionally, many of the research themes involve corporate partners and, therefore, have access to experience, infrastructure and facilities to carry out efficient research and production programmes. The research currently carried out by this group is focused on the following subjects: Emotional Design; Smart Places, Health & Safety; Cultural Identity & Heritage; Intergenerational & Inclusive Design; Digital Education & Entertainment Experiences; Gamification; National Security; Digital Future.