On April 8, 9, and 10 IADE presented another edition of “Games for Good”, the first game jam focused on social responsibility held in Portugal, which has been taking place every year since 2017.
This is game development event, whose objective is to support institutions and non-profit organisations to find the best solutions for their own real needs through technology, specifically by setting challenges that the participants have to tackle in under 48 hours. The institution that received support this year was CASA – Centro de Apoio ao Sem Abrigo [Support Centre for the Homeless].
Games for Good is divided into two categories: Games for Good Pro, dedicated to professionals and senior level students, over 18 years old; and Games for Good Junior, dedicated to high school students in grades 10 to 12.
This year’s edition had 55 participants in the G4G Pro and 30 in the G4G Junior categories, as well as support from 10 teachers, 7 collaborators/staff and 7 volunteers.
Games for Good is promoted by the technology areas of IADE and implemented in partnership with Bee Engineering, the National Association of Information Technology Teachers (ANPRI) and Whales and Games, and with the support of PSP, McDonalds D. Carlos I, inKlusion, Massive Galaxy, Vertical Reach, Sorceress Spell, Amplify Creations, Ground Control, nerd monkeys, UpFall Studios, RedCatPig, ProCamera2D, FunPunch, Hatinh Interactive, Camel 101 and Digitality Game Studios.
The first Portuguese cargo bicycle, Cargo Bike, was conceived by IADE in partnership with Verso Move, a national company that has been distinguished internationally in recognition of its quality products.
Within the scope of this project specifically, and that of the Parallel Factory’s more generally, a contest of ideas for 3rd year Design degree students was held with the goal of sparking students’ creativity and interests with the development of new bicycle adaptations and possibilities. The project was followed up by the Industrial Design curricular unit’s teachers – Pedro Oliveira, Miguel Soeiro and Ana Margarida Ferreira.
The Cargo Bikes are electric and can be used as a tool for proximity business, as well as for day-to-day use by families. They have a load capacity between 40 kg and 250 kg, and the maximum velocity of this vehicle is limited to 25 km/h. The first units of the Portuguese Cargo Bike are expected to be in the market in the first semester of 2022.
A week of creativity designed by IADE in collaboration with VISTA ALEGRE, which took place between April 18 and 27, where the brief was to create an original tale and develop a graphic design proposal for a Vista Alegre porcelain line, using the tale’s interpretation as inspiration.
The main objective of THE CREATIVE CHALLENGE is to involve the entire academic community, in order to develop projects to be presented on 27 April. The projects were developed over a week, with the objective of promoting learning-by-doing in a multidisciplinary environment, in addition to enhancing the different predominant scientific areas at IADE.
IADE 21 CC’s main objective is to involve the entire academic community, in order to develop projects with the objective of encouraging learning-by-doing in a multidisciplinary environment, in addition to enhancing the different main scientific areas at IADE.
For 2 weeks, 45 IADE students, supervised by 9 teachers/mentors were challenged to respond to the briefing launched by the iconic brand Bordallo Pinheiro: to create an innovative faience line that respects the brand’s values and identity, in addition to a communication strategy.
9 multidisciplinary teams of 5 students presented their proposals on the 14th of May: concept, vector model design, 3D model, technical design for the pieces and communication strategy, to the jury composed by Bordallo Pinheiro representatives – Dr. Nuno Barra, Director of Marketing and Dr. Francisco Vieira Martins, Senior Designer – and by IADE representatives – Prof. Doctor Carlos Rosa, Director of IADE and Prof. Doctor Rodrigo Hernandez-Ramirez, Coordinator of the scientific area of Design.
In partnership with IADE, DNA Cascais invited artists and art students to decorate the streets of Cascais, within the scope of the project "Lighthouse on the street", with the aim of attracting people to the urban centre of Cascais and thus boosting local commerce, which has been hit by the lack of tourists and people on the street. 27 artists took part in the “Lighthouse on the Street” contest, as well as some Cascais residents and IEDE students and alumni, who worked live on a 1.5 meter-tall fiberglass piece, similar to the Santa Marta lighthouse - a Cascais icon. The works that started from the same blank canvas, included various materials and themes, such as recycled materials, tiles, paint, etc., where the limit was really just each artist’s imagination and creativity. The artists were working live in the streets of Cascais, decorating several miniatures of the Santa Marta Lighthouse, between September and October 2020. The different works were on display until 15 October, and up for voting on the Facebook page of DNA Cascais. The author of the work with the most “likes” and winner of the contest was one of IADE’s Design students, Beatriz Lopes.
The piece by Beatriz Lopes which portrays some of the Town’s icons also has an emotional side... the memory of her Grandmother Josefina. But for this young artist, this experience was something enriching “to work live, with the help of everyone, the merchants, the people who passed by…”.
MOP wanted to challenge the professionals of tomorrow to give wings to their creativity, just like it usually does with advertising agencies. Thus, in October 2020 it launched the MOP Digital Challenge – a challenge posed to the main Design and Communication institutions in the country, including IADE, maintaining the years-long partnership between the two institutions – to mark the launch of the MOP's new digital channels. The actual challenge was to give students the opportunity to create content that would exploit the potential of MOP's digital network and thus provide a platform gives visibility to their talent.
The out of home (OOH) platform introduced three new digital products in the portfolio in 2020, with the goal of having around 1400 digital faces by 2021. Thus, it challenged schools and their students to explore the full potential of the new products.
The Digital Challenge was divided into two phases. In the first, each institution selected its five best projects that went on to the next phase; then all finalist projects were subject to a second evaluation by a jury, composed of a representative of each participating institution, a MOP representative, and a professional from the creative sector. In the second phase, the five projects with the most votes from this jury panel were published on MOP's Instagram, for public voting. The first, second and third places were assigned based on each project’s number of likes.
Following up from its 2019 initiative, which was a part of its 50-year anniversary celebration, IADE established a partnership with a Portuguese brand (DN), by launching a special creative challenge linked to “IADE Day”, and in 2020 the Portuguese brand chosen to mark this occasion was SANJO.
Thus, between March 2 and 6, IADE carried out the SANJO Special Edition by IADE challenge. During an immersive week of creativity designed by IADE in collaboration with SANJO, students were challenged to develop a special edition of the brand's iconic models: K100 and K200.
The creative challenge’s main objective was to involve the entire academic community, so as to carry out projects over one week, with the objective of promoting learning-by-doing in a multidisciplinary environment, in addition to enhancing the different main scientific areas at IADE.
This project involved undergraduate students from the Design, Global Design, Marketing and Advertising and Communication Sciences programmes, as well as Design Management Masters students. In this challenge the students were able to count on tutorial support from teachers across different courses.