Entourage | Project – Cross Masters

• Master's Degree in Design Management
• Master's Degree in Design and Visual Culture
• Master's Degree in Product and Interior Design

“The COVID-19 pandemic has paralysed the world and significantly affected virtually every industry, including the entertainment industry. This totally unexpected situation resulted in substantial losses in the world economy and forced various services to readapt. The new times contribute to the growth of new forms of consumption and force the entertainment industry to look for alternatives in order to meet the needs of customers in this totally different context.”

Faced with this scenario, IADE and Entourage have teamed up to develop a new electronic music festival format, taking into account the current pandemic scenario. This format emerged from the collaboration between different curricular units and master's courses; with the goal of shaping the future of the entertainment industry.

The development of the project had the consecutive participation of three master's programmes: Master’s degree in Design Management, Master’s degree in Design and Visual Culture and Master's degree in Product and Space Design. The intention was to create a collaborative and transdisciplinary environment, in which students and professors worked in a practical way and applied the knowledge from their subject areas and gave continuity to processes arising from other subject areas.

With this, the project had the intention that each master's area passed previous information to the next area, culminating in an innovative project to be presented as a marketing proposal to the client (Entourage) and scientific proposal to the community.

Pedagogical Practices Coordination: Rodrigo Morais and Sandra Rodrigues