All research activities are supported the the Laboratories and the Support Centres of IADE.
The IADE Editions foster and disseminate, mainly, the research of IADE faculty members, aiming at providing didactic support to students and sharing knowledge in the scientific community, encompassing in its publications subjects such as Design (History and Research), Digital, the Company and Management, Education, Statistics, Photography, Illustration, Fashion, Marketing, Advertising Law, etc. From the harmonious interaction between the IADE Editions and the Design and Communication Research Unit, you can expect publication of interest relevant to both students and experts, and the public interest.
Data Mining Lab
The Data Mining Lab aims, mainly, at developing and validating - with the intersection (triangulation) of mixed methodologies (quali-quanti) - model calculations, measuring systems to gauge and synchronise objective and subjective data, and other devices applied to operational research and to business intelligence with the purpose of supporting agencies, namely SMEs to: (1) more effectively monitor and adjust, continuously and in real-time, the performance of brands, products and services and customer satisfaction and loyalty; (2) develop new products, services and brands, through dialogue-based co-creation for the generation of value and of flows of open innovation.
To complement its objectives, the Data Mining Lab also aims to support (3) the activities carried out by IADE-U and UNIDCOM through training actions and consultancy in research methods and techniques and in the treatment and analysis of data to aid the research groups and their researchers, the faculty and students in their professional, academic and research practices and projects.
Finally, it aims at contributing to UNIDCOM's mission to generate networking and the transfer of knowledge to the market, and to produce operational research and scientific knowledge based on empirical studies and experimental testing.
António Quadros Library
IADE's Library is, primarily, to aid education and research at the institution, although it is open to the general public.
The Library currently holds about 10,000 monograph titles and approximately 60 titles of periodic national and foreign publications. The collection is essentially focused on the areas of Design, Marketing, Advertising, Photography and Visual Culture, but works on Art History, Religion, Philosophy, Psychology, Business Management and other subjects can also be found. Also available for on-site use are reference works (dictionaries and encyclopaedias) and academic theses.
It also offers platforms for database access: EBSCO (Art Source; Business Source Complete; Communication Source; ACM Digital Library); TGI – Marktest; Nielsen Portugal Yearbooks.For more information: [email protected]