Develops skills applied in the creation, activation, and management of brands, based on the best market practices.

Professionals who can mobilize their knowledge with the ultimate goal of providing a creative, distinctive, functional, and innovative response to an increasingly demanding and competitive market.

Digital communication is a sine qua non condition for the success of any brand. The suffix 5.0 reflects the need to work with new tools in new environments in order to effectively reach new markets and new audiences.

This course is a competitive asset for anyone wishing to learn a little more about artificial intelligence and machine learning and how it can provide its users with in-depth knowledge to develop differentiating and creative solutions tailored to society's needs.

This course will provide participants with in-depth knowledge of the latest design tools, techniques and practices, where Generative AI is already a strong ally in optimising processes, enabling them to be better prepared for the current challenges facing the changes that this technology is bringing about in the creative market.