Work on real projects with real brands
From day one, you’ll tackle actual industry challenges, creating campaigns, collaborating with companies, and building a portfolio that speaks louder than grades.
Bachelor's Degree in Marketing and Advertising
Lisboa
Bachelor's Degree in Marketing and Advertising
Presentation
Where Creativity Meets Strategy. And marketing becomes a powerful tool to create real impact
Because marketing without creativity is boring. And creativity without strategy is pointless.
In the Bachelor´s Degree in Marketing & Advertising at IADE you get both. This international Bachelor’s degree, taught in English, was built for creators, strategists and future brand leaders who want to think less theory and create more impact.
From day one, you’ll work on real projects with real brands, explore digital culture, storytelling and data, and turn ideas into campaigns that actually matter. You won’t just study marketing - you’ll live it!
Real briefs. Real challenges. Real results. Welcome to marketing with purpose.
- Higher academic degree
- Yes
- Duration
- 3 years
- Schedule
- Daytime
- Language
- English
Why choose the Bachelor’s Degree in Marketing and Advertising at IADE?
Turn creativity into strategy and impact
Learn to combine creativity, strategy, and digital skills to design campaigns that engage audiences, drive results, and leave a real mark in the world.
Launch your career with confidence
Gain hands-on experience with the tools, platforms, and methods used by professionals, preparing you for a fast-moving marketing and advertising career where you can innovate, lead, and make a difference.
High Employability Rate
With a 96% employment rate, this degree is a solid bet for anyone ready to join the dynamic and ever-evolving creative economy.
Study plan
1st SEMESTER
2nd SEMESTER
2rd SEMESTER
4th SEMESTER
5th SEMESTER
6th SEMESTER
| Subject | ||
|---|---|---|
| Creativity and Innovation | ||
| Economics | ||
| Fundamentals of Communication | ||
| Fundamentals of Marketing | ||
| Visual Communication Laboratory | ||
| Research Methodology |
| Subject | ||
|---|---|---|
| Communication, Advertising and Media Agencies | ||
| Creativity and Innovation | ||
| Consumer Behaviour | ||
| Marketing and Advertising Law and Ethics | ||
| Statistics | ||
| Fundamentals of Management |
| Subject | ||
|---|---|---|
| Advertising Communication | ||
| Distribution and Logistics | ||
| Market Research | ||
| Services Marketing | ||
| Strategic Marketing | ||
| Advertising Copywriting |
| Subject | ||
|---|---|---|
| Entrepreneurship | ||
| Finance Applied to Marketing | ||
| Product Management | ||
| Audiovisual and Multimedia Production Laboratory | ||
| International Marketing | ||
| Relationship Marketing and CRM |
| Subject | ||
|---|---|---|
| Business Strategies and Sales Management | ||
| Digital Marketing | ||
| Branded Content & Storytelling (Elective) | ||
| Integrated Marketing Project | ||
| Public Relations and Event Management |
| Subject | ||
|---|---|---|
| Branding | ||
| Aesthetics and Advertising (Elective) | ||
| Media and Audience Planning | ||
| Integrated Communication Project | ||
| Web Design and User Experience |
Selects two exams:
Select two of the following exams:
- 04 Economics
- 09 Geography
- 17 Mathematics Applied to Social Sciences
- 18 Portuguese
Career Opportunities after the Bachelor’s Degree in Marketing and Advertising
Marketing Manager
Development and implementation of marketing strategies for different sectors.
Communication Consultant
Supporting companies in defining and executing integrated communication plans.
Brand Manager
Building and managing brand identity and market perception.
Digital Marketing Manager
Planning and managing digital campaigns and content for social media.
Copywriter / Content Creator
Creating persuasive content for advertising, social media, and storytelling.
Media Planner
Defining channels and media to optimize campaign reach.
Public Relations Manager (PR)
Managing public image and relationships with stakeholders.
Events and Merchandising Manager
Organizing and managing events and promotional actions.
Market Research Analyst
Analyzing and interpreting data to support strategic decisions.
Advertising Project Manager
Coordinating and overseeing advertising campaigns and communication projects.
Admissions
Candidates interested in joining IADE can apply throughout the year. The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.
To start the admission process, the candidate must follow these 3 steps.
1. Information request
Schedule a clarification conversation with an Admissions Advisor
2. Documentation
Gather the documentation requested in the admission process
3. Apply
Proceed with the formalization of the application, in person or online
Certification and accreditation
Accreditation and Report by A3ES regarding the Bachelor’s Degree in Marketing and Advertising
Study Plan registered with DGES – R/A-EF 209/2011/AL04 dated 26/09/2025
Frequently asked questions
In this Bachelor’s Degree, you study how to create, manage and communicate brands in competitive markets. The programme covers marketing strategy, advertising, consumer behaviour, digital marketing, branding, content creation, data analysis and campaign development, always with a strong practical focus and real industry projects.
Marketing is the process of understanding markets, audiences and consumer needs in order to create value through products, services and communication. It plays a central role in business growth, brand positioning and customer relationships — and is a key skill in the global digital economy.
Advertising is part of marketing and focuses on creating and distributing messages that promote brands, products or services. While marketing includes strategy, research and planning, advertising transforms those insights into creative campaigns across media and digital platforms.
Throughout the course, you’ll explore several marketing and advertising areas, including digital marketing, content marketing, growth marketing, product marketing, SEO marketing, email marketing, branding, media planning and advertising strategy. If you want to know how these areas connect to specific career paths, the admissions team can help you explore your options.
Marketing strategy is the process of defining goals, identifying target audiences and choosing the right channels and messages to achieve business objectives. In this degree, you learn how to create marketing strategies through real briefs, market research, data analysis and hands-on projects with real brands.
You gain practical experience with digital tools, platforms and techniques used by professionals. Subjects such as Digital Marketing, SEO, content creation, CRM, web design and user experience prepare you to work confidently in digital marketing roles from day one.
By combining creativity, strategy and technology, this Bachelor’s Degree gives you the foundations to become a digital marketer. You’ll build a portfolio, work on real campaigns and develop skills that are highly valued by agencies, brands and startups in Portugal and internationally.
Yes. Marketing and advertising offer strong employability and international career opportunities. With a 96% employment rate, this programme is designed to prepare you for a fast-moving, creative and global job market.
Network marketing is a business model based on relationship marketing, professional networking and direct communication between organisations and consumers. Within this Bachelor’s Degree, network marketing is analysed as part of broader marketing and sales strategies, with a focus on ethical practices, value creation, trust-building and the strategic role of networks in organisational growth.
Yes. From the first year, you’ll work on real projects with real brands, tackling real challenges. This hands-on approach helps you apply theory to practice, develop professional skills and build a strong portfolio before you graduate.