Roberta Medina in the spotlight at the Advertising Festival at IADE
Brands such as Carris and Worten also took part in the festival,
On May 26, IADE hosted de.brief - Advertising Festival, an initiative organized by the students of the Master's in Design and Advertising, at the Oriente Green Campus.
The event brought together students, young creatives, industry professionals and leading brands, promoting a space for sharing knowledge, networking and getting closer to the job market.
Throughout the day, participants had access to talks, networking sessions and portfolio reviews, in an environment designed to stimulate creativity and direct contact with the advertising and communications industry.
One of the festival's highlights was Roberta Medina's mastertalk on "Rock in Rio & Advertising", which explored the link between major entertainment events and brand communication strategies.
Brands such as Carris and Worten also took part in the festival, reinforcing IADE's commitment to bringing academia closer to the professional market. For the students, this participation represented a unique opportunity to get in touch with real challenges and industry professionals, actively contributing to the preparation of the next generation of advertising talent.