The winning proposal, unveiled as part of the IADE Day celebrations on 21 March 2023, surprised with its creativity and quality, and was developed during the challenge launched between April and May to 3rd year students, as part of the Visual Design Curriculum Unit. Teachers João Batalheiro Ferreira and Fernando Mendes guided the students throughout the process.

This is a continuation of the success of the IADE Creative Challenge, which every year promotes collaborative projects between students and Portuguese companies/brands in the areas of Design, Marketing, Photography, Technology and Communication. With the launch of "A GUAPA" in Continente shops, the project demonstrates its effectiveness in bringing innovation to the market and opportunities for IADE's young talents.