IADE hosts the decisive creative court of the Young Lions
After 48 hours of responding to the challenges, 70 finalists defended their proposals before the judges. The winners will represent Portugal in the Young Lions Competitions.
The seven duos that will represent Portugal in the Young Lions Competitions, part of the Cannes Lions International Festival of Creativity, which takes place between June 22 and 26 in Cannes, are now known.
The announcement of the 14 young creatives, held at IADE – Faculty of Design, Technology and Communication of the European University, marks the culmination of a challenge that tested talent in seven areas of the industry, in a context designed to replicate the demands of the real market.
Over the weekend, the bootcamp brought together 70 finalists who, over 48 hours, responded to real briefings issued by the partner brands of this 30th edition of the Young Lions.
"The participants were challenged to present creative solutions to concrete brand challenges, in an exercise that required not only conceptual ability, but also quick execution, strategic thinking, and clarity in presentation," stated the Portuguese representation of the initiative.