This year the challenge is with the "favourite porridge of the Portuguese", the iconic Portuguese brand CERELAC. The challenge will take place between 17 and 21 April and will aim to develop a proposal for a new image for the packaging and respective communication plan.

10 multidisciplinary teams guided by 1 mentor will have an immersive week organized by Fábrica - IADE to respond to the briefings launched at the beginning of the challenge. Produced at the Nestlé Factory in Avanca, CERELAC has accompanied generations for 87 years and currently reaches more than 80 countries.

Every year, an edition of the IADE Creative Challenge is launched, that is, a unique collaboration project between students and Portuguese companies/brands, involving the areas of Design, Marketing, Photography, Technologies and Communication. Places are limited and the registration should be done here .