Frederico Caetano

Frederico Caetano holds a PhD in Economic and Organisational Sociology and a Master’s degree in Marketing from ISEG – Lisbon School of Economics and Management. He held various roles in multinational media agencies for 24 years within the Havas and WPP Groups. His areas of research interest include Mobility, Sustainability, the Automotive Industry, Artificial Intelligence, Digital Marketing, Branding and Brand Management.